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Let’s Make History

We helped Jersey Heritage generate vital support for our precious Island heritage.

  • Client

    Jersey Heritage

The change

Re-invigorate the Jersey Heritage brand, drive self-generated income and nurture a broad set of stakeholders who would vote in favour of this vital Island organisation.

Gardien of our Island Story

1300%

Increase in memberships (to 14K+).

Sustained annual increases in visitor numbers, admissions income, and self-generated income.

Our solution

Integrated, targeted and effective campaigns were planned and delivered annually by ORCHID in our capacity as Jersey Heritage’s fully outsourced marketing team coupled with a full brand re-brand in 2018 to position Jersey Heritage as ‘Gardien of our Island Story’. Multi-award winning activity has included: visitor print; sponsored educational materials; membership collateral; digital content; radio, outdoor and press advertising; events; competitions; sponsorship, digital and PR.

'The revitalisation of our brand has been fundamentally about encouraging people to engage more with Jersey’s heritage. The results achieved are testament to the commitment, hard work and creativity of all those involved. We are gardiens of our Island story and we take our role in protecting it for future generations extremely seriously.'
Jon Carter

Director, Jersey Heritage

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